Philly Ad Club
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JoAnne Johnson

Project Canoe—A National Interactive Advertising Platform

by JoAnne Johnson

Comcast recently announced it will invest between $50 and $70 million to help fund an industry-wide national interactive advertising platform called Project Canoe. The joint Multi System Operator (MSO)...

Peter Van Allen

Weekly newspaper will zone in on the spirit of city of Chester

by Peter Van Allen

A weekly newspaper focusing on Chester will launch on the Fourth of July. Chester Spirit will be published by Paul Bennett, former editor-in-chief at the Philadelphia Tribune. Coverage will include business...

Michael Diccicco

Listening in on the Conversation: The Impact of WOM Marketing

by Michael Diccicco

You cannot wander far into the sometimes foggy world of word of mouth marketing without hearing someone tell you how important it is for your brand to be “part of the Conversation.” What conversation?...

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