Project Canoe—A National Interactive Advertising Platform
Comcast recently announced it will invest between $50 and $70 million to help fund an industry-wide national interactive advertising platform called Project Canoe. The joint Multi System Operator (MSO)...
Weekly newspaper will zone in on the spirit of city of Chester
A weekly newspaper focusing on Chester will launch on the Fourth of July. Chester Spirit will be published by Paul Bennett, former editor-in-chief at the Philadelphia Tribune. Coverage will include business...
Listening in on the Conversation: The Impact of WOM Marketing
You cannot wander far into the sometimes foggy world of word of mouth marketing without hearing someone tell you how important it is for your brand to be “part of the Conversation.” What conversation?...
Luncheon: 1st Annual Movers & Shakers Luncheon
Movers & Shakers Luncheon Thursday, June 5, 2008 Millennium Ballroom Loews Hotel, 12th and Market Streets Registration at 11:30 AM Luncheon begins at 12:00 Noon TO REGISTER ONLINE CLICK: < ... [read more...]
