News: Industry

GPTMC uses column wraps, steps for "station domination" of NY's Penn Station

"This month, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is using its fun and popular love letters--plus lovely column wraps and steps--for a "station domination" inside New York's Penn Station. On the Amtrak level, commuters see various With Love, Philadelphia XOXO® messages inviting them to visit Philadelphia this summer. On May 15th, the creative was swapped out to include love letters featuring seven of GPTMC's joint marketing partners: The Academy of Natural Sciences, National Constitution Center, Penn Museum, Sesame Place, Chester County's Brandywine Valley, Barnes Foundation and Please Touch Museum. Starting June 1, GPTMC will dominate Union Station in the same way."
©2012 TITAN/Tiffany Smith