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10.21.2011 Posted In: Media

Former Consumer Reports’ Executive Jerry Steinbrink Joins PMN in New Role

Philadelphia Media Network Inc. (PMN), owner and publisher of The Philadelphia Inquirer, Daily News, Philadelphia SportsWeek, and Philly.com announced that Jerry Steinbrink has been named Chief Brand Officer for the company and will be responsible for leading the company’s overall brand strategy across digital and print platforms, including paid and non-paid products for Philly.com, mobile, apps and e-commerce. With his strong background in digital media, Steinbrink -- the former Vice President of Publishing for Consumers Union, publisher of Consumer Reports – will play a major role in the continued digital transformation of PMN, announced earlier this year as part of the company’s Project Liberty digital initiative. Steinbrink’s announcement is one of a number of Project Liberty-related developments that PMN has announced recently, following their most recent introduction last month of the first Android tablet in the United States to be bundled with news content representing PMN’s digital editions and The Inquirer’s new Android App.

“Jerry Stenbrink has extensive cross-platform marketing, branding, and content development experience that will be a major asset to Philadelphia Media Network as we continue to expand our digital presence through emphasis of our Project Liberty digitally focused initiatives,” said Gregory Osberg, Publisher and CEO of Philadelphia Media Network. “Jerry’s successful background in directing digital business ventures, e-commerce development, and consumer driven revenue streams will highly complement our abilities to further implement unprecedented products and concepts for boosting digital readership, including our latest project resulting in PMN being the first media company in the U.S. to host a technology incubator, bringing new digital media products and ideas to market.”

“Providing high-quality, consumer-focused digital products has been at the heart of my career, and the opportunity to now develop new, local-targeted products and services as part of Philadelphia Media Network’s Project Liberty initiative is tremendous,” said Steinbrink on the announcement of his appointment as Chief Brand Officer.

As Vice President of Publishing for Consumers Union of the United States, Jerry managed the 6th-largest circulation magazine subscription base in the U.S. at Consumer Reports and the largest subscription-membership information website in the world at ConsumerReports.org with 3.3 million online paid subscribers.

Steinbrink has more than 30 years of experience in the publishing industry, including 10 years with Consumers Union. He has served as Vice President, Publishing since 2006, a position in which he oversaw branding, marketing, business development, product management, retail sales and publishing operations.

Steinbrink also had full responsibility for the financial performance of all Consumer Reports media products. In that capacity, Steinbrink drove strategy to increase Consumer Reports’ revenue and impact through online subscription growth and new product development. He also drove the recent acquisition of The Consumerist and forged content-sharing relationships with such companies as Yahoo!, MSN, AOL, PriceGrabber and the New York Times.

About Philadelphia Media Network

Philadelphia Media Network, Inc. (PMN) is the owner of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia SportsWeek and Philly.com. With its multiple brand platforms and integrated print and digital products, PMN is the region’s largest media network and the industry’s technological leader and innovator. The Philadelphia Media Network reaches an average weekly audience of 2.2 million adults – more than the combination of the three evening television news shows or the combination of those radio stations ranked in the top ten during drive-time programming.

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