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Regional: Upcoming Events

• 05.17.2012

  PAMA: “Changes and Challenges Facing Today’s Chief Marketing Officer”

  TIME: 7:30 to 10 a.m.
  LOCATION: Union League

  The Philadelphia Chapter of the American Marketing Association (PAMA) will host a breakfast and panel discussion on Thursday, May 17, titled “Changes and Challenges Facing Today’s Chief Marketing Officer.” The event is from 7:30 a.m. – 10:00 a.m. and will take place at The Union League (140 South Broad Street, Philadelphia). The panelists include the chief marketing officers from Cisco, Xerox and DuPont. Read More

• 05.18.2012

  PPRA: The Economy of PR: A "how to" discussion about measuring ROI in today's PR landscape

  TIME: 5:30-7:30 p.m.
  COST: $45
  LOCATION: The Racquet Club

  How much does a single "like" cost? What is the ad equivalency of a retweet? In today's social media-laden communications landscape PR professionals are being forced to learn and re-learn how to quantify success in their PR campaigns. Join our panel of experts in a discussion about the persistent challenge of demonstrating ROI in public relations. Young professionals will gain strategic insight about how to manage a social media campaign; seasoned practitioners will learn best practices in ... Read More