PM360, a leading health marketing industry trade magazine today named Dudnyk as the Trailblazer Ad Agency Company of the Year for 2011. Dudnyk joins other Company of the Year winners Johnson & Johnson (Pharmaceutical/Biotech), and Kimberly-Clark Health Care (Medical Device).
The Trailblazer Awards, established in 2009, recognize outstanding companies, ground-breaking initiatives, and game-changing marketers and brand managers representing top healthcare brands. “Increasingly, key customers are looking at all aspects of a company—the people, products, positioning, and policies—to influence their decision to partner with a company,” said Anna Stashower, president and publisher of PM360 magazine. “The Trailblazer Award symbolizes excellence around ideas and their implementation.”
“We’re honored to be included among the greats of pharmaceutical marketing,” said Frank X. Powers, Dudnyk President. “This award is about the entire company, not just our outstanding creative. It means we have transcended being an award-winning creative shop to being an award- winning company. That’s gratifying. This award recognizes how we’ve grown, and reinforces our position as the agency to turn to for creating compelling brand experiences for specialty physicians and their patients.”
Dudnyk also nominated one of their clients for an individual Trailblazer Award: Frank Nazzario of ViroPharma won Brand Manager of the Year in the autoimmune category.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that delivers the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex and highly regulated healthcare environment. Visit the publication at pm360online.com.
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Media-neutral and Multichannel. Specialty focused. Strategic. Creative. Powerful branded and unbranded experiences for pharmaceutical, biotech, and medical device brands. Reinventing marketing to physicians and patients since 1993. www. dudnyk.com