DMW Direct, a leading direct response advertising agency and 50+ marketing specialist, received three awards for outstanding work in the television medium at the 2011 AVA Awards.
The agency garnered two Platinum awards for its work on behalf of a Philadelphia based health insurance company in the TV Spot/Healthcare (non-hospital) category for the commercials titled: “I” and “Within Reach. These two spots were part of a successful multi-media campaign to introduce a new, competitively-priced Medicare Plan in the Philadelphia market for the 2011 Annual Enrollment Period.
“We are very pleased to accept these awards on behalf of our clients, as the competition in award shows gets tougher each year” said Bill Spink, EVP, Chief Creative Officer at DMW Direct. “We’re also very proud that our efforts were not only recognized for the creative work, but that — more importantly — the spots performed well in the marketplace.”
Platinum awards are the highest honor in this international competition as judged by the Association of Marketing and Communications Professionals (AMCP).
DMW also received a Gold award for the TV spot “First and Last,” created on behalf of Bank of Montreal (BMO) Insurance. This spot was the latest project in a six-year campaign DMW has managed for a direct marketing life insurance program in Canada. This spot was a test, incorporating elements of the current brand campaign to direct marketing tactics.
To view the TV campaign, visit www.dmwdirec.com under the “Our Work” tab, or www.YouTube.com/user/DMWDirectChannel.
About DMW Direct
DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques and analytic insights, the agency employs digital and traditional media to produce measurable results. www.dmwdirect.com.
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