News: People

DMW Direct promotes Candice Ditzel to AM

DMW Direct, a leading direct response advertising agency that specializes in marketing to the diverse and growing 50+ demographic announced the promotion of Candice Ditzel to Account Manager.

A multi-faceted marketing professional, Candice has a wide range of experience, including strategy, creative development and budget management, across a number of industry sectors. Previously servicing as a senior account executive with DMW Direct, Candice has quickly established herself as a key player on the agency’s Account Services team.

“During her tenure at DMW, Candice has demonstrated the unique talent of being able to seamlessly and effectively follow a strategic vision into fruition,” said Kortney Cruz, Vice President of Account Services. “Her willingness to champion and manage complex, non-traditional programs with a high level of accuracy has made her pivotal to the success of her clients.”

While at DMW Direct, Candice has honed her ability to develop and implement strategic ideas into successful campaigns. She recently launched the New to Medicare monthly mail stream on behalf of Tufts, and will continue to work daily with this client while expanding her role in planning and strategizing. She will also continue to assist with IBC programs and deliverables.

Prior to joining DMW Direct, Candice was a senior account manager for Strata Company, where her work focused on developing and executing full-service client campaigns.

Candice is an active member of the Direct Marketing Association (DMA) and is a graduate of York College of Pennsylvania, where she earned a bachelor’s degree in Marketing.

About DMW Direct

DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques and analytic insights, the agency employs digital and traditional media to produce measurable results. DMW Direct was recently ranked #3 in the 2011 Philadelphia Business Journal “Book of Lists” for full service advertising agencies and #24 in the 2012 DM News “Agency Business Report.” www.dmwdirect.com