Philly Ad Club: Past Events

Delaware: Hear from ING Direct’s Head of Marketing …And Learn How to Make the Commonplace, Extraordinary!

TIME: 8:30 a.m.
COST: Free
LOCATION: News Journal Offices

 Delaware Workshop!

Hear from ING Direct’s Head of Marketing …And Learn How to Make the Commonplace, Extraordinary!

To Register: REGISTER

Directions: DIRECTIONS

- The premise: The last thing this country needs is another bank.
- The challenge: How to create an un-bank.
- The execution: ING DIRECT created a challenger brand built on:
o Self service, not full service
o Cafes, not branches
o Simple products, few choices, less confusion
o A conversational brand that’s social and mobile
o A great culture behind a larger purpose

Guest Speaker
John Owens – Head of Marketing, ING Direct … Wilmington, DE!

John is the Head of Marketing at ING DIRECT USA. He previously worked for The Coca-Cola Company, Johnson & Johnson, Mattel Inc., and Vlasic Foods. John received his undergraduate degree from the University of Pennsylvania and his MBA from Northwestern University’s J.L. Kellogg Graduate School of Management. He and his wife live in Villanova with their three children. John coaches Little League baseball and basketball, teaches Junior Achievement, and serves on the boards of The Athletic Advantage Fund and Light Up the Queen Theater. He has been a panelist/speaker at NetFinance, The Kellogg Marketing Conference, The Financial Communications Society in NY, and several Philadelphia AMA events.

Thursday, February 23, 2012
News Journal Offices, Bill Franks Conference Room – 950 W. Basin Road, New Castle, Delaware
Registration at 8:30 AM, program begins sharply at 8:45 AM and concludes around 10:00 AM.
Workshop – FREE for Members (Non-members - $25, Students w/ID - $10)

Maximum Capacity = 75, register early

2012 Title Sponsor:

PHL 17 (and allied services)

2012 Corporate Sponsors:

Digitas Health/Razorfish Health
Philadelphia Post
The Creative Group
Koncordia Group
Bozeken
Vitamin T