Cadient Group, a life sciences-focused marketing agency that is reshaping how the industry’s brands and companies are commercialized, has promoted Will Reese and Bryan Hill to new positions as managing partner and chief technology officer, respectively.
“Cadient continues to redefine the role and capabilities of a digital agency partner," said Stephen Wray, president and CEO. "We're successful at helping companies commercialize their products at every stage, but we're also skilled at providing digital solutions for our customers' broader business needs, including customer acquisition, education and relationship marketing. Cadient has differentiated itself by building strength in three key areas -- strategic consultancy, technology and creative execution -- and applying that expertise across the customers' entire business."
Reese, formerly the agency’s chief innovation officer, joined Cadient at its inception in 2002 and has been a driving force in its evolution. As managing partner, he will serve in a dual role, overseeing Cadient’s strategic consultancy and managing the agency’s strategic, creative, media and insights and analytics teams. He will continue to report to Wray.
“As both strategic consultant and manager of our agency teams, Will continues to incorporate new strategies into our creative and analytics offerings. His role is critical to our ability to align our efforts with our clients’ strategies and business objectives,” said Wray.
Reese received a B.A. in biology from the State University of New York at Cortland. He lives in Pottstown, Pa.
Hill, who was formerly senior vice president for global technology services, also joined Cadient at its founding. Known as a highly creative thinker, he is one of the core architects of the agency’s range of proprietary digital solutions, including the newly launched REVEAL, which provides multi-channel business intelligence to create actionable insights. As chief technology officer, Hill will play an expanded role in developing Cadient’s technology solutions and advancing digital delivery capabilities in mobile and social. He will continue to report to Wray.
“Bryan will play a leading role in the evolution of our digital capabilities. He has helped us to expand our technology presence within the healthcare arena and beyond,” added Wray, noting that Hill will be looking to establish channel partnerships to further expand the agency’s reach in future.
Before joining Cadient, Hill spent seven years developing software and digital solutions for Farm Journal Media, the leading agricultural publisher in North America. He studied software development at Comprehensive Learning Center in Philadelphia and attended Camden County Community College in Camden, N.J. He lives in Wallingford, Pa.
About Cadient Group
Headquartered in the Philadelphia area, Cadient was founded in 2002. With a staff of 120, including in-house specialists in strategy, technology, analytics and creative, the agency has forged a new standard for commercializing products in the life sciences. leveraging the power of web, social and mobile channels.
Cadient's diverse client base, which includes some of the most respected names in the life sciences, spans a broad range of specialty and primary care therapeutic areas in healthcare. These include obesity, diabetes, rare and hereditary disorders, oncology, cardiovascular and neurological conditions, diagnostic and therapeutic devices, and women's health. The agency also has expertise in digital communications focused upon reimbursement, eCommerce and sustainability.
Cadient’s portfolio of proprietary digital tools helps companies gather data, glean insights and deliver messages that are expressly tailored to their markets, creating relationships faster and more effectively than traditional channels allow. The agency is located in King of Prussia, Pa., New York City, and Pune, India. Website: Cadient.com; Twitter handle: @cadientgroup.
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