Regional: Past Events

BMA: Integrating Social Media into the B2B Marketing Mix

TIME: 6:30-9 p.m
COST: $25 members/$40
LOCATION: Bourbon Blue

Business Marketing Association, Philadelphia Chapter

Integrating Social Media into the B2B Marketing Mix

January 25, 2012 6:30 - 9:00 PM
Bourbon Blue, 2 Rector St., Philadelphia, PA 19127
Cost: $25 members; $40 non-members

Are you a business-to-business marketer looking to either add social media to your marketing mix or expand your current efforts? Far from a simple bolt-on, social media needs true integration with your existing programs to interactively engage customers earlier in the sales cycle. Come learn from Michael Brenner as he discusses how to employ social media in all tactics, use social media monitoring to drive insights, gain executive buy-in and more. Keynote Speaker: Michael Brenner, author of the B2B Marketing Insider blog and Senior Director, Global Marketing at SAP.

Register: www.bmaphiladelphia.org/events