News: Big Ideas

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01.01.2012Author: Linda Rosanio Posted In: Big Ideas

Rules of Engagement 2012: Winning in the New World

Remember the TV show Star Trek: The Next Generation? Two of Captain Picard’s most-famous directives to his crew were “engage” and “make it so.” Those are precisely the directives we give to marketers and advertisers heading into 2012. Read More
01.01.2012Author: Keith Scandone Posted In: Big Ideas

Want to look cool? Or make money?

If you have the option of looking cool vs making money which would you choose? If it were me, I’d be shooting to accomplish both at the same time. Although in order to answer that question, look no further than your marketing strategy. Is it centered around the big idea? Or, is it centered around metrics, conversions and access, in relation to the big idea? Read More
11.15.2011Author: Jay Osterholm Posted In: Big Ideas

Brilliant Leaders, Bad Ideas

Over the past month I have found myself reading the news and asking, “What was that CEO thinking?” Read More
11.15.2011Author: Colton Perry Posted In: Big Ideas

Netflix Got it Right and Wrong

Netflix has had a rough year. While saying it’s “finished” might be an overstatement, it certainly isn’t going to be the dominant player it has been in past years. Read More
11.14.2011Author: Marc Brownstein Posted In: Big Ideas

Crisis Planning gone awry: what should've happened at Penn State

I have a confession to make: I am a graduate of Penn State University. And today, I am writing about something I never thought possible. It's about the implosion of a storied higher education brand—and what should have been done to prevent it. Read More
10.29.2011Author: Andrew Thomas Posted In: Big Ideas

Responsive Web Design

Pondering modern design philosophy may not be appealing to the average business owner, but saving money and being efficient certainly should be. It makes sense, then, that the average business owner won’t necessarily hear the buzz about “responsive design.” Responsive design is a web design philosophy that’s rooted in the concept of using one set of efficient code for all devices. Read More
10.29.2011Author: Michael Diccicco Posted In: Big Ideas

Flotsam and Jetsam: Stuff on my mind

F&J #1: Prufreading—who cares? Unless your career has been spent entirely in broadcast, it’s probably happened to you: Some spectacular piece of marketing communications arrives from the printer, something you had personally written or managed. You reach for it lovingly and take a look, and there it is . . . a huge, glaring, ugly typo staring you in the face. Read More
10.29.2011Author: Paul Murray Posted In: Big Ideas

The Dodge Treasure Hunt

Thanks to a recently concluded promotion devised by Wieden & Kennedy, wannabe treasure-finders raced across five New England states in search of a free Dodge Journey as they played out a real-life event that might have been taken straight from the movie It's a Mad Mad Mad Mad World. Read More
10.28.2011Author: Al Giacoio Posted In: Big Ideas

Customization and Personalization

There is a common misperception about web customization and personalization. One requires the user to provide information and the other infers it by the user’s behavior. The differences and similarities between personalization and customization work together toward the same goal -- to make the Internet experience more pleasant for each user. But they are two totally different tactics. Read More
08.17.2011Author: Chuck Sacco Posted In: Big Ideas

The decade of Mobile: The hope and hype

So here we are, finally in the decade of mobile. Smartphones, apps, texting, QR codes, mobile-social shopping, location-based social media and other highlights of the mobile space are just the start of where this is all going. Mobile has gone mainstream, dramatically changing brand marketing practices and influencing consumer behaviors in big ways. Right? Well yes, but let’s put just a little reality into the hope and hype. Read More