News: Big Ideas

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04.19.2012Author: John Gilbert Posted In: Big Ideas

Writing Isn’t Like It Used To Be, And That’s A Good Thing

A few years ago, this sentence was too long for an ad. Not for just a billboard or a print headline. It was even too long for body copy. Read More
04.19.2012Author: James Griffith Posted In: Big Ideas

There’s No ‘My’ in Agency

Let’s talk relationships. Relationships among colleagues, teams, and even businesses. How many times have we talked about the co-existence of Art and Copy, Account and Creative, the Client and the Agency? Read More
04.19.2012Author: Sabastian Pistritto Posted In: Big Ideas

Helping Patients Adhere to Medication Compliance with Social Media

The medical industry continues to be challenged when it comes to patient non-adherence to proper medical advice concerning medications. What is clear is that patients today, more than ever, want to better understand their health issues. Read More
04.19.2012Author: Tom Conti Posted In: Big Ideas

Digital Utility: The New Creative in the World of Shopper Marketer

I’m sure some of you may be thinking, “We’re a creative shop, why should we care about shopper marketing? That’s way too tactical, too below-the-line for us.” Read More
03.01.2012Author: Ryan Davis Posted In: Big Ideas

Promotions help brands meet marketing challenges

Read this article and you can win free marketing services Read More
03.01.2012Author: Colleen Enuco Posted In: Big Ideas

Get Your Clients Pinterested

If you’re not already familiar with Pinterest.com, it’s time. Pinterest allows users to share their world through images with just a click aka: pin. Not only is this addictive virtual pinboard a constructive resource for creatives seeking inspiration – it can also be a valuable tool for brands. From helping to sell products and increase brand awareness to offering consumers a more personal look that can add dimension to their brand, it’s hard to find reasons not to get your clients pinterested ... Read More
03.01.2012Author: Jim Capanna Posted In: Big Ideas

Direct Marketing in the 21st Century: It's all about options

There are many forms of direct marketing, all of which have undergone fundamental changes over time. In order to keep everyone's heads from spinning, we're going to concentrate on direct mail - -contacting consumers directly with information about a product or service, and measuring results. Read More
03.01.2012Author: Steve Wray Posted In: Big Ideas

It Gets Crowded in Clevertown

Not long ago, being a digital agency was enough of a differentiator to provide some cachet, particularly among agencies serving the healthcare vertical. Unlike those early days, when we and our digital brethren wished customers would view our role less narrowly, we’re now the beneficiaries of digital’s ascent to the top of the food chain. Read More
01.01.2012Author: Brendan Gallagher Posted In: Big Ideas

Outlook 2012: Welcome 2012! Man, have we been waiting for you

I can’t help but get excited for 2012. The primordial ooze of technologies that have spent years being developed, mashed, shared, and scaled have finally reached a point where we may see some real disruption. For this year’s forecast, however, I tried to group the technologies and trends into 3 behavioral predictions: Read More
01.01.2012Author: Bill Haley Posted In: Big Ideas

Outlook 2012: New Media whirlwind tour

Let's start our whirlwind tour of the new media landscape with the elephant in the room, HTML5. Despite the hoopla, this standard is far from standard. The spec won't be finalized until 2013 and browser support is uneven, to say the least. As Jan Ozer succinctly put it, Enough With HTML5 Already. Read More