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• 01.13.2013Author: Annie Heckenberger Posted In: Big Ideas
  

  Outlook 2013: Everything will be fine

  Another year of status updates, tweets and check-in’s are behind us. So what’s ahead for social in 2013? Read More

• 01.13.2013Author: Todd Miller Posted In: Big Ideas
  

  Cut the Noise: Reflection & Simplification in 2013

  Chances are you’ve invested greatly in digital. Many companies have the usual suspects in place—a mobility plan or offering, a social presence, an email calendar and evolving site strategy. For 2013, I think it’s time to take a step back and look within before moving on to the next big thing. Read More

• 01.13.2013Author: Chris Lukach Posted In: Big Ideas
  

  Lessons Learned from a Good Year for Bad News

  2012 was a good year for bad news. The past 12 months were filled with scandals, rumors, reactions (and overreactions), and more than a few teaching moments. Consider these four realities of our communication landscape — each reaffirmed in 2012 — to guide us through 2013 and beyond. Read More

• 01.13.2013Author: Brendan Gallagher Posted In: Big Ideas
  

  Outlook 2013: Post-digital in 2013

  Advertisers should prepare for a world where the line between offline and online is gone. Read More

• 11.05.2012Author: Norm Alger Posted In: Big Ideas
  

  Don’t just tell… story tell.

  “Crucial elements of stories and storytelling include plot, characters and narrative point of view.” A Wikipedia description points out a few must-haves to draw an audience into what you have to say. Read More

• 11.05.2012Author: Andrew Albrecht Posted In: Big Ideas
  

  Mobile Apps: When to Go Native

  With more than 115 million smartphone users and 50 million tablet users in the United States alone, the mobile market provides an exceptional opportunity for you to reach out to your customers on the platforms they actually prefer. There are three basic types of mobile applications: native, Web-based and hybrid. Each option offers its own pros and cons, and should be considered in the context of how well it meets your company’s overall goals and requirements. Read More

• 11.05.2012Author: Carl Hausman, Ph.D. Posted In: Big Ideas
  

  On the Internet, Nobody Knows You’re a Dog

  One of the most popular cartoons in the storied history of the New Yorker — depicting two canines sitting before a computer and praising the benefits of online anonymity — became a symbol of the liberating effects of donning an online cloak when it was published in the mid 1990s. Read More

• 06.28.2012Author: Jay Osterholm Posted In: Big Ideas
  

  Digital Marketing Today: Three Areas of Growth and How We Got There

  To find the ways that digital marketing is growing and evolving, we need only to look at consumer behavior in the digital world. People own more smartphones than ever before, online TV is overtaking traditional television and the Internet is obsessed with viral GIFs and videos. The world’s entertainment comes and goes swiftly, and consumers expect it constantly and everywhere. Creative directors are no longer challenged to merely generate memorable content; they are expected to produce a ... Read More

• 06.28.2012Author: Susan Paolin Posted In: Big Ideas
  

  Motion Graphics is a powerful Digital tool

  Since digital media readership has now surpassed print media over the past decade, publishers, journalists and businesses are using video more frequently to communicate their message. With this, the use of motion graphics has grown exponentially. In some cases, it is a replacement for video when direct video is not possible. Motion graphics encompasses graphics in both stand alone animation and composite video footage. Read More

• 06.28.2012Author: Kathy Wickline Posted In: Big Ideas
  

  Usage Awareness: Budgeting for Talent

  In this world of mass media and quick turnarounds, often times the topic of ‘usage’ regarding talent is overlooked. As a casting director, I’m working for ad agencies and producers per project and it is my job to help the shoot go smoothly and without any hitches in regards to talent or models. So, the time has come again to resurface this subject regarding usage and Fair Trade when seeking talent and models. For seasoned producers it may be well-understood, however, for many others out there I ... Read More