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• 01.01.2012Author: Brendan Gallagher Posted In: Big Ideas
  

  Outlook 2012: Welcome 2012! Man, have we been waiting for you

  I can’t help but get excited for 2012. The primordial ooze of technologies that have spent years being developed, mashed, shared, and scaled have finally reached a point where we may see some real disruption. For this year’s forecast, however, I tried to group the technologies and trends into 3 behavioral predictions: Read More

• 01.01.2012Author: Bill Haley Posted In: Big Ideas
  

  Outlook 2012: New Media whirlwind tour

  Let's start our whirlwind tour of the new media landscape with the elephant in the room, HTML5. Despite the hoopla, this standard is far from standard. The spec won't be finalized until 2013 and browser support is uneven, to say the least. As Jan Ozer succinctly put it, Enough With HTML5 Already. Read More

• 01.01.2012Author: Linda Rosanio Posted In: Big Ideas
  

  Rules of Engagement 2012: Winning in the New World

  Remember the TV show Star Trek: The Next Generation? Two of Captain Picard’s most-famous directives to his crew were “engage” and “make it so.” Those are precisely the directives we give to marketers and advertisers heading into 2012. Read More

• 01.01.2012Author: Keith Scandone Posted In: Big Ideas
  

  Want to look cool? Or make money?

  If you have the option of looking cool vs making money which would you choose? If it were me, I’d be shooting to accomplish both at the same time. Although in order to answer that question, look no further than your marketing strategy. Is it centered around the big idea? Or, is it centered around metrics, conversions and access, in relation to the big idea? Read More

• 11.15.2011Author: Jay Osterholm Posted In: Big Ideas
  

  Brilliant Leaders, Bad Ideas

  Over the past month I have found myself reading the news and asking, “What was that CEO thinking?” Read More

• 11.15.2011Author: Colton Perry Posted In: Big Ideas
  

  Netflix Got it Right and Wrong

  Netflix has had a rough year. While saying it’s “finished” might be an overstatement, it certainly isn’t going to be the dominant player it has been in past years. Read More

• 11.14.2011Author: Marc Brownstein Posted In: Big Ideas

  Crisis Planning gone awry: what should've happened at Penn State

  I have a confession to make: I am a graduate of Penn State University. And today, I am writing about something I never thought possible. It's about the implosion of a storied higher education brand—and what should have been done to prevent it. Read More

• 10.29.2011Author: Andrew Thomas Posted In: Big Ideas
  

  Responsive Web Design

  Pondering modern design philosophy may not be appealing to the average business owner, but saving money and being efficient certainly should be. It makes sense, then, that the average business owner won’t necessarily hear the buzz about “responsive design.” Responsive design is a web design philosophy that’s rooted in the concept of using one set of efficient code for all devices. Read More

• 10.29.2011Author: Michael Diccicco Posted In: Big Ideas
  

  Flotsam and Jetsam: Stuff on my mind

  F&J #1: Prufreading—who cares? Unless your career has been spent entirely in broadcast, it’s probably happened to you: Some spectacular piece of marketing communications arrives from the printer, something you had personally written or managed. You reach for it lovingly and take a look, and there it is . . . a huge, glaring, ugly typo staring you in the face. Read More

• 10.29.2011Author: Paul Murray Posted In: Big Ideas
  

  The Dodge Treasure Hunt

  Thanks to a recently concluded promotion devised by Wieden & Kennedy, wannabe treasure-finders raced across five New England states in search of a free Dodge Journey as they played out a real-life event that might have been taken straight from the movie It's a Mad Mad Mad Mad World. Read More