Mel Taylor
Mel Taylor is Director of National Sales for WorldNow’s ‘Local Media Network.' He can be reached at MTaylor@Worldnow.com
Using ‘Local’ to Win on the Web
“The action on the local media battlefield is focusing on the Web.
Newspapers are scrambling to make up losses in classified advertising.
TV stations are scrambling to cover declines in automotive and...
For Media, the Question: Separate Web Sales…Or Super Sellers?
Should you have separate web and traditional sales forces, or team of super sellers? It's one of the biggest issues facing local Broadcast and Newspaper companies today. Some consultants suggest that...
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