Mel Taylor
Mel Taylor is an Online Revenue Strategy & does training for Local Media. He can be reached at:
Mel@MelTaylorMedia.com
www.MelTaylorMedia.com
Using ‘Local’ to Win on the Web
“The action on the local media battlefield is focusing on the Web.
Newspapers are scrambling to make up losses in classified advertising.
TV stations are scrambling to cover declines in automotive and...
For Media, the Question: Separate Web Sales…Or Super Sellers?
Should you have separate web and traditional sales forces, or team of super sellers? It's one of the biggest issues facing local Broadcast and Newspaper companies today. Some consultants suggest that...
Time to Run your Radio Website like a Business
Warning: If you have responsibility of managing the station website and you think web sales is un-appealing, or just not worth the time and effort......you may not want the GM to read this!
Radio is...
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