Aloysius Butler and Clark, a Delaware-based full-service marketing communications firm, was recently selected as agency-of-record for MedStar Health, a regional healthcare system with nine hospitals and twenty health-related organizations across Maryland and the DC metropolitan area. In that capacity, AB&C will serve as a strategic and creative partner in guiding the system’s regional and hospital-based marketing efforts, as well as communication initiatives for the organization’s diversified services.
“MedStar Health is a wonderful addition to AB&C’s portfolio of healthcare clients,” said John Hawkins, President and CEO of AB&C. “We look forward to providing our extensive healthcare marketing expertise to this network of academic medical centers, community hospitals, physician practices, and urgent care centers.
MedStar Health’s Maryland hospitals include MedStar Franklin Square Medical Center, MedStar Good Samaritan Hospital, MedStar Harbor Hospital, MedStar Montgomery Medical Center, MedStar Saint Mary’s Hospital and MedStar Union Memorial Hospital. Hospitals in the Washington, D.C. area include MedStar Georgetown University Hospital, MedStar National Rehabilitation Network and MedStar Washington Hospital Center.
AB&C (www.a-b-c.com) is a 41-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.
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