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Advertising in a Digital World--1st in series

TIME: 8 a.m.-10:30 a.m.
LOCATION: Philadelphia Marriott Downtown

The Future of the Digital Ecosystem
Thursday, January 30, 2014
(8 a.m. registration, event 8:30-10:30 a.m.)

This first event will establish the foundation of the Philly Ad Club's Digital Program and review what comprises the digital landscape in Philadelphia and future trends in the industry. It will focus on key shifts, trends and emerging technologies that need to be recognized and optimized by marketers. Particular attention will be paid to the state of the consumer and how people use a myriad of platforms to consume content, socialize, shop and live. The goal is to highlight predicted trends for 2014 and the future state of digital marketing. Additionally, it is to provide a benchmark for attendees to assess their current state of digital marketing. The event will kick-off with an introduction to the Digital Program then proceed to a keynote address. Then the event will transition into a panel of local digital leaders to discuss his speech and other industry trends.

Lauren Confalone - VP, Digital Operations, MNI Targeted Media, a division of TIME, Inc. and its two business units, MNI and Targeted Media Health

Annie Heckenberger, Red Tettemer O’Connell + Partners
Martin T. Focazio, Managing Director, Strategic Services, EPAM Empathy Lab
Scott Peters, Diju Development
Jordan Beilin, Comcast Spotlight
Wil Reynolds, SEER Interactive

Perfect for:
• Account Executives, C-level, Decision-Makers, Tech Novices, Digital professionals

To register: REGISTER

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